01Education
Higher education and school markets.
STRATEGIC MARKETING / CLIENT DEVELOPMENT
Senior marketing leadership for architects, engineers, and construction professionals ready to grow.
Know where to compete. Build the right relationships. Turn market intelligence into project opportunities.

25 yearsof direct A/E/C experience
Northeast networkowners, designers, developers & builders
Embedded leadershipfrom strategic direction to implementation
THE BUSINESS BEHIND YOUR BUSINESS
When project delivery takes priority, client development can lose momentum.
SMAT works as an extension of your executive team, bringing the perspective and hands-on involvement of a senior marketing and client development professional.
Through focused engagements or an ongoing part-time role, we help your firm connect its strengths to the next level of project opportunity, technical challenge, and fee reward.

01 / SERVICES
Research, positioning, and relationship development—connected to implementation.
Align your firm’s capabilities, priorities, and growth ambitions with a focused market strategy. Define where to compete, how to differentiate, and what to do next.
Review your capabilities, marketing practices, and client development effort alongside client perceptions and market conditions. Candid third-party interviews surface strengths, unspoken concerns, and opportunities to strengthen relationships.
Replace broad assumptions with a grounded view of the marketplace. Evaluate sectors, regional demand, competitors, and the owners and partners who shape opportunities.
Put the plan into motion through direct outreach and an established industry network. Develop decision-maker relationships and identify relevant RFQ and RFP opportunities.
Make your value easier to understand. Connect your firm’s technical strengths to the needs of the clients you want to serve, with clear messaging and focused presentation materials.
Evaluate your next geographic move with market research and competitive location analysis. Connect office decisions to client access, regional opportunities, and an actionable entry strategy.
02 / MARKETS
SMAT connects A/E/C capabilities with the owners, institutions, and project teams that need them.
01Higher education and school markets.
02Healthcare owners and facility teams.
03Municipal, state, and federal markets.
04Industrial owners and project partners.
05Life science, biopharmaceutical, and electronics facilities.
06Hospitality owners and developers.
07Developers, building owners, and design teams.
08Energy-conscious building and engineering markets.
03 / APPROACH
Strategy is valuable when it changes what you do. We stay involved as the work moves from analysis to project award.
Assess capabilities, client perceptions, ambitions, and the realities of your business.
Research markets, sharpen positioning, and prioritize the accounts and sectors that fit.
Reach decision makers, develop partner networks, and identify project opportunities.
Support pursuits, guide implementation, review progress, and refine the plan.
A focused engagement for a defined challenge, or ongoing part-time leadership integrated with your executive team.
Talk about your firm’s needsTHE VALUE OF WORKING WITH SMAT
Three ways to connect your firm’s capabilities with its next opportunity.
Make your next office a strategic growth decision. SMAT connects location analysis with market demand, competitive positioning, and access to the clients your firm wants to serve.
WHAT THIS MEANS FOR YOUR FIRM
A clearer basis for where to invest, whom to pursue, and how to establish a foothold.

SMAT brings industry knowledge and an established Northeast network to help your team reach relevant owners, facilities leaders, architects, engineers, developers, and builders.
WHAT THIS MEANS FOR YOUR FIRM
A purposeful relationship-development effort connected to your target markets and project pursuits.

SMAT works alongside your leadership team as a senior marketing and client development resource, helping turn your technical strengths into a clear market position and practical growth priorities.
WHAT THIS MEANS FOR YOUR FIRM
More leadership capacity for your core work, with a focused marketing effort that continues when your team is busy.

CLIENT REFERENCES
Client perspectives from SMAT’s 2026 qualification package.
15 client references

AES Northeast
“SMAT Consulting’s marketing audit was instrumental in kick-starting the strategic planning process for our firm. From the start, Philippe’s passion and enthusiasm for developing a strategy to grow a successful A/E firm was evident. He presented a systematic approach to evaluating our firm as well as assisting us to begin to plan for the future.”

SMRT
“As a result of SMAT Consulting’s market research findings, SMRT opened a branch office in Albany and Philippe supported the office with his marketing effort for over 3 years.”

Wiemann Lamphere Architects
“The approach to marketing that SMAT provides allows us the time to do what we do best, Architecture.”

Gardner Kilcoyne Architects
“Philippe assisted us with our internally perceived weaknesses and strengths, and to find out where we would be best situated in the crowded architectural services field in Vermont.”

Rabideau Architects
“The insights I gained from Philippe’s in-depth analysis of our place in the market, and our client’s perceptions of us, changed the game for me and my staff.”
Erdman Anthony
“Philippe’s network of professionals, identification of potential clients, and persistent approach has provided us with a foundation that would have taken years to develop on our own.”

Knight Consulting Engineers
“He has developed several new market areas for us and as a result we have had several opportunities that we would not otherwise have had.”

LN Consulting
“The impressive breadth and depth of his knowledge of owners and design firms region-wide has enabled him to provide our firm with many project leads.”

Ben Fowler Consulting
“Working with SMAT Consulting feels like a partnership rather than a consultancy.”

Liebert Engineering
“His personality, talent, and tenacious spirit have been instrumental in my firm’s market share and revenue gains over the past couple of years.”

Hallam / ICS
“Philippe is perhaps the best marketing professional I know. He seems to have a natural talent for relating to people. This, coupled with a strong work ethic, makes him extremely effective. He is also good to work with.”

Cx Associates
“Philippe has opened doors for us we never could have opened on our own and has done a great job at helping us build relationships with clients, new and old, as well as some key professional partners.”

VIS Construction
“Philippe has worked with my company, VIS Construction Consultants, for over three years and as a result, we have been connected to several high value clients.”

CLEANBOX
“He has an impressive network and understands the workings of our trade.”
Turner Construction
“Philippe is a determined and organized "go getter" and brings the needed skills to the table to strategically plan out your project to ensure you meet your goals and reach your target audience.”
05 / ABOUT SMAT

SMAT Consulting
Philippe brings 25 years of direct experience working with A/E/C clients, combining strategic planning, analytical market research, and hands-on client development.
His established Northeast network spans owners, facilities leaders, architects, engineers, developers, contractors, and construction managers. Client references describe an experienced and savvy marketing consultant who turns market insight into practical plans and stays involved through implementation.
SMAT’s mission is to position A/E/C clients for the next level of project opportunity, technical challenge, and fee reward.
LET’S TALK ABOUT WHAT COMES NEXT
A new market. A clearer position.
A stronger client development effort.
Start a conversation with Philippe about your priorities and the kind of support your team needs.
ptrotin@smatconsulting.com802-922-3928